We all know the faces and voices of the most famous people working in broadcasting: the Katie Courics, Anderson Coopers, and Howard Sterns of the world. But for each one of these media darlings, there are hundreds of relatively anonymous broadcasters working more niche or regionally focused broadcast outlets. There are also hundreds of other folks who work behind the scenes, doing things like producing broadcast segments, writing broadcast scripts, operating cameras and other equipment, and applying makeup to broadcasters before they go on the air.
From world news to local high school sports reporting to the countdown of the top music videos on cable TV, broadcasting generally encompasses any audio or visual programming that is disseminated to a large number of radio or television receivers. Although that definition could be expanded to include Web-based media outlets, this career profile focuses on opportunities in radio and television news production and station management.
Broadcasting is a lot like other entertainment sectors. At the end of the day, the success of a broadcast outlet like a TV or radio station depends on its ability to entertain its audience, satisfy its audience's hunger for information, or both.
Announcers, producers, directors, and everyone else must work together to tailor a station's programming to attract the largest possible audience, which in turn attracts advertising revenue or, in the case of nonprofit stations, public funding and support. In smaller markets, stations may also be responsible for producing ads.